B R A N D E D C O N T E N T
Levi’s wanted to explore style in the NBA, and no current player embodies a fashion-forward lifestyle better than Oklahoma City’s Russell Westbrook. But instead of just doing a profile of Westbrook, we decided to tell a story about the evolution of player style by drawing a line between Westbrook and the original NBA style icon, Walt “Clyde” Frazier. For both Westbrook and Frazier, we arranged multi-location, action-oriented photoshoots that highlighted each man’s sense of style. The result was a dynamic story about passing the NBA style torch (and why wearing glasses without lenses is a better idea than it sounds).