B R A N D E D C O N T E N T S E R I E S
Created to run alongside a national campaign, Are You From Here? provided an organic, personal look at Under Armour’s growing roster of athletes. These short videos explored the environments that forged the world’s superstar players, from the high school courts where they honed their skills to the Compton chicken and waffles restaurant Brandon Jennings visited with his family. Paired with poetic first-person monologues from the players, these videos gave fans an intimate look inside how players became who they are—as teammates, as athletes, and as humans.