B R A N D E D C O N T E N T S E R I E S
Schick had an ambitious plan: to create a longform show that explored themes of male empowerment. We worked with them to create Clean Break, a six-episode docu-series where three men, each at a crossroads in their lives, got sent to Hawaii to try to gain new perspective on their lives. While there, these strangers were paired with motivational coaches, challenged to push themselves to their mental and physical limits, and given the opportunity to do some really cool shit, like skydiving, racing ATVs, and swimming with sharks.
Clean Break was about creating an aspirational, inspirational, entertaining show that felt truly authentic—basically, it wasn’t just about showcasing a new line of razors. In fact, there wasn’t any product placement. The campaign included six TV episodes, presented with the help of a TV distribution partner, and a suite of digital episodes that had a separate digital distribution partner. This widely successful campaign generated millions of impressions and allowed Schick to attach themselves to something that went much further than adding a new blade or having a celebrity endorser ever could.